Privacy Policy

Last Updated: October 22, 2026

This Privacy Policy describes how Inverse Collective LLC ("Inverse Collective," "we," "our," or "us") collects, uses, discloses, and protects personal information when you use our AI phone companion service and caregiver/facility dashboard (the "Service"). The Service is intended for customers in the United States, Canada and the United Kingdom.

By using the Service, you agree to this Privacy Policy and our Terms of Service.

1. Information We Collect

Account & Profile Data. Name, email, role (family, caregiver, admin), organization, phone numbers for seniors and caregivers, preferences, schedules.

Call Data. Call metadata (time, duration, outcome), call recordings and transcripts (who can read them is described in Section 4), and AI‑generated embeddings/signals for personalization.

Communications. SMS reminders (service‑only), support requests, feedback.

Payment Data. Billing contacts, plan details, and limited payment information via Stripe (we do not store full card numbers).

Technical Data. Log files, device/browser data, IP addresses and the approximate location (country, region, city) they indicate, cookies, and analytics events via Google Analytics, PostHog, Vercel Speed Insights, and the Meta Pixel, and, with your consent where required, heat maps of where visitors click and how far they scroll on our website via PostHog (it does not record your screen, read what you type, or collect the Ellie chat).

Sensitive Data. The Service is not a medical or HIPAA service and is not intended to collect protected health information (PHI). If you choose to input health‑related notes, we handle them with heightened safeguards; do not upload PHI.

2. How We Use Information

  • Provide, operate, and secure the Service (including scheduling, placing calls, transcribing, and personalization);
  • Send service messages (verifications, password resets, billing notices) and SMS reminders;
  • Monitor performance, debug, and prevent fraud/abuse;
  • Improve and develop features, including using de‑identified/aggregated data and model quality signals;
  • Comply with legal obligations and enforce our Terms.

Advertising Measurement (Meta Pixel). We do not sell personal information for money. Our public website uses the Meta Pixel, which sends Meta information about your visit (such as the pages you view, your IP address and browser details) so we can measure and improve our ads, and Meta may also use it for its own advertising. Under some state laws, such as California's, this counts as “sharing” personal information for cross‑context behavioral advertising, and possibly as a “sale.” You can opt out at any time; see Do Not Sell or Share My Personal Information in Section 6. The Pixel is not used inside the ElderVoice app, and we never share call content, transcripts, or information about seniors for advertising.

3. Sharing and Disclosure

We share personal information with:

  • Processors/Service Providers acting on our behalf, including Twilio (telephony), Deepgram (voice conversations, using OpenAI to generate replies), Amazon Web Services (AI processing through Amazon Bedrock), Cheaper Inference (backup AI processing if Amazon Bedrock fails), Latitude (AI quality monitoring of call transcripts and other AI requests, with phone numbers, email and street addresses, and the names we hold for the senior, their caregiver and contacts removed; other names mentioned in a conversation may remain), Supabase (database hosting and sign-in), Stripe (payments), SendGrid and Resend (email), Google Analytics and PostHog (analytics, website heat maps and error tracking), Tawk.to (live chat support), Cloudflare (delivers our website and app traffic, and tells us the approximate location your IP address indicates when you request a demo call), Vercel (website hosting and page-speed measurement), Google reCAPTCHA and Cloudflare Turnstile (spam protection on website forms, which receive your IP address and device data), and Abstract API (checking that an email address entered in a website form is valid), under contracts that limit use to our instructions;
  • Advertising Partners: Meta Platforms, through the Meta Pixel on our public website (see Section 2). Meta may use this information under its own terms, not only on our instructions;
  • Legal/Compliance recipients where required by law or to protect rights, safety, and security;
  • Business Transfers in connection with a merger, acquisition, or asset sale.

We do not permit service providers to use personal information for their own marketing. Advertising partners are described in Section 2.

4. Data Access & Visibility

Who Can Read Call Content. Full call transcripts and summaries may be viewed by the account that set up the senior (for example, a family member or caregiver); the senior's facility staff, if the facility has turned on transcript access; and ElderVoice support staff at Inverse Collective. Support staff read them to help customers, look into problems or safety concerns, and check and improve the quality of conversations. Short excerpts of what the senior said may also appear in safety alerts and review notifications sent to the people responsible for the senior, including facility staff. Our telephony, voice and AI providers listed in Section 3 process call content, including audio and transcripts, to run the Service. We may also disclose call content where the law requires it.

Call Audio. We do not offer playback of call audio to anyone. Audio used to process a call is deleted from our servers automatically within about 30 hours of the call.

5. Data Retention

We retain personal information for as long as needed to provide the Service and for legitimate business purposes (e.g., accounting, security), then delete or de‑identify it. Call audio is deleted from our servers automatically within about 30 hours of the call. Call transcripts and summaries are kept for as long as needed to provide the Service (for example, so the companion can remember earlier conversations), or longer where law or active disputes require it.

6. Your Choices & Rights

Account Controls. Update account details and settings in the dashboard.

SMS Opt‑Out. Inverse Collective LLC sends SMS for one‑time verification codes (OTP) to verify your identity (one message per request) and for account notifications and service‑related communications. Message and data rates may apply. To opt out of SMS messages, reply STOP to any message; for help, reply HELP. You may also contact us at hello [at] inversecollective.com or by mail at:

Inverse Collective LLC

5900 Balcones Drive, Suite 16274

Austin, TX 78731

Do Not Sell or Share My Personal Information. To stop the Meta Pixel from loading on this browser, use the button below. We also treat a Global Privacy Control (GPC) signal from your browser as this opt‑out: the Pixel does not load while your browser sends one. The choice is saved in this browser only, so repeat it on other browsers and devices, or email hello [at] eldervoice.com to opt out by request. Clearing this site's data in your browser removes the choice.

Privacy Rights (United States). Where applicable under U.S. state privacy laws (e.g., California), you may request access, deletion, or correction. Submit requests to hello [at] eldervoice.com. We will verify your identity before responding.

Privacy Rights (United Kingdom). If you are in the UK, the UK GDPR and the Data Protection Act 2018 give you the right to: access the personal information we hold about you; have it corrected; have it erased; restrict how we use it; receive it in a portable format; object to our use of it, including for direct marketing at any time; and not be subject to a decision based solely on automated processing that significantly affects you. Where we rely on your consent (for example, for advertising and analytics cookies), you can withdraw it at any time. Send requests to hello [at] eldervoice.com; we will verify your identity and respond within one month. If you are unhappy with how we handle your information, you can complain to the Information Commissioner's Office (ico.org.uk, 0303 123 1113).

Privacy Rights (Canada). If you are in Canada, you may ask to access the personal information we hold about you, ask us to correct it, and withdraw your consent to our use of it, subject to legal or contractual limits (withdrawing consent may mean we can no longer provide the Service). Send requests to hello [at] eldervoice.com; we will verify your identity and respond within 30 days. You may also challenge our compliance with Canadian privacy law by contacting us first, and then, if you are not satisfied, by complaining to the Office of the Privacy Commissioner of Canada (priv.gc.ca) or, in Quebec, the Commission d'accès à l'information (cai.gouv.qc.ca).

7. Security

We use administrative, technical, and physical safeguards designed to protect personal information, including encryption in transit and at rest, access control, and monitoring. No system is 100% secure; please use strong, unique passwords and keep them confidential.

8. Cookies & Tracking

We use cookies and similar technologies for authentication, preferences, analytics (Google Analytics, PostHog, and Vercel Speed Insights), and measuring visits from our ads (the Meta Pixel, which does not load if you opt out in Section 6 or your browser sends a Global Privacy Control signal). If your browser is set to UK time, or to a time zone that names no country (such as UTC or GMT), Google Analytics, Google Ads and the Meta Pixel stay off on our website until you accept them in the cookie banner; saying no, now or later, also removes the cookies they set. PostHog builds heat maps of where visitors click and how far they scroll on our website; it does not record your screen, read what you type into forms, or collect the Ellie chat. It follows the same rule as Google Analytics (off until you accept if you see the banner) and does not load if you opt out in Section 6 or your browser sends a Global Privacy Control signal. If you are in the UK and did not see the banner, email us and we will help. You can control cookies through your browser settings. Some features may not function properly without certain cookies.

9. Children's Privacy

The Service is not directed to children under 13 and we do not knowingly collect personal information from them. If we learn we have collected such data, we will delete it.

10. International Users

The Service is available only for families in the United States, Canada and the United Kingdom. It is not supported in any other country, including Guernsey, Jersey and the Isle of Man, even though those islands use +44 phone numbers. Wherever you live, we store and process personal information in the United States, so using the Service from Canada or the United Kingdom transfers your information to and processes it in the U.S.

11. State‑Specific Disclosures (U.S.)

We honor rights provided by applicable state privacy laws, including the right to opt out of the sale or sharing of personal information for cross‑context behavioral advertising (see Do Not Sell or Share My Personal Information in Section 6, which also honors Global Privacy Control signals). We do not knowingly sell or share the personal information of anyone under 16. Authorized agent requests will be honored consistent with law.

12. Data Processing Addendum (DPA)

For business customers needing a DPA, contact us at hello [at] eldervoice.com. The DPA will describe roles (customer = controller; Inverse Collective = processor), security measures, and subprocessors (Twilio, Deepgram, OpenAI, Amazon Web Services, Cheaper Inference, Latitude, Supabase, Stripe, SendGrid, Resend, Google Analytics, PostHog, Tawk.to, Vercel, Google reCAPTCHA, Cloudflare (including Turnstile), Abstract API). Meta is not on this list: it receives website visit data through the Meta Pixel for its own advertising (section 3), not on our instructions. We are not a HIPAA‑covered entity and do not offer BAAs unless separately agreed in writing.

13. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes (e.g., by email or in‑product). Your continued use after changes become effective signifies your acceptance.

14. How to Contact Us

Questions about privacy? Reach us at hello [at] eldervoice.com or by mail at the address above.

Inverse Collective LLC

5900 Balcones Drive, Suite 16274

Austin, TX 78731

Data Processing Addendum (Outline)

  • Parties & Roles (Controller/Processor)
  • Processing Details (subject matter, duration, nature, purpose)
  • Security Measures (encryption, access controls, logging, vulnerability management)
  • Subprocessors (Twilio, Deepgram, OpenAI, Amazon Web Services, Cheaper Inference, Latitude, Supabase, Stripe, SendGrid, Resend, Google Analytics, PostHog, Tawk.to, Vercel, Google reCAPTCHA, Cloudflare (including Turnstile), Abstract API)
  • U.S. State Law Addendum (CPRA‑style definitions & rights)
  • Audit & Assistance; Incident Notice; Deletion/Return at end of term

Terms of Service

Last Updated: October 28, 2026

These Terms of Service ("Terms") govern your access to and use of the services provided by Inverse Collective LLC ("Inverse Collective," "we," "our," or "us"), including our AI phone‑based companion service for seniors and the associated caregiver/facility web portal (collectively, the "Service"). By creating an account, scheduling calls, or otherwise using the Service, you agree to these Terms.

If you do not agree to these Terms, do not use the Service.

1. Who We Are & What We Do

Inverse Collective LLC operates a conversational AI platform that places scheduled, automated voice calls to seniors to provide friendly conversation, wellbeing check‑ins, and optional reminders. Authorized caregivers and care facilities configure call schedules and preferences through a secure dashboard.

No Medical Care. Not for Emergencies. The Service is not medical, behavioral health, or emergency care, and does not provide diagnosis or treatment. Do not rely on the Service for emergencies. Call 911 in the US or Canada, or 999 in the UK, in an emergency.

2. Eligibility

The Service is offered only to customers in the United States, Canada and the United Kingdom. You must be at least 18 years old to create an account or purchase a subscription. Caregivers/facilities represent that they have authority to provide senior phone numbers and manage preferences.

3. Your Account

You are responsible for the security of your account credentials and for all activity under your account. Keep your information accurate and up to date. We may offer multi‑factor authentication and other safeguards; you are responsible for enabling and maintaining them.

4. Subscriptions, Trials, and Billing

We offer plans that auto‑renew monthly or annually (as selected) until canceled. You authorize us (and our payment processor, Stripe) to charge your payment method on each renewal at the then‑current rate.

Currency. All prices are in US dollars, in every country where the Service is offered. We do not offer prices in Canadian dollars, pounds sterling or any other currency.

Trials. We may offer a 7‑day free trial; charges begin at the end of the trial unless you cancel before it ends.

Cancellation & Refunds. You may cancel at any time effective at the end of the current billing period. No refunds are provided after renewal unless required by law.

Taxes. Fees are exclusive of applicable taxes, which you are responsible for paying.

5. Acceptable Use

You agree not to misuse the Service, including by:

  • Attempting to access others' data or our systems without authorization;
  • Interfering with call operations or platform security;
  • Using the Service to send unlawful, harassing, deceptive, or spam communications;
  • Attempting to re‑identify anonymized data; or
  • Violating applicable laws (e.g., TCPA, call‑recording consent laws, data protection laws).

We may suspend or terminate access for violations.

6. Consent to Automated Calls, SMS, and Call Recording

By providing a phone number and scheduling calls or reminders, you expressly consent (for yourself and represent you have authority for the senior) to receive automated and AI‑generated calls and SMS from Inverse Collective LLC at the provided number(s). Calls and SMS, including sign-up verification codes, come from a US phone number in every country where the Service is offered, including Canada and the United Kingdom.

SMS Communications. We send SMS for one‑time verification codes (OTP) to verify your identity (one message per request) and for account notifications and service‑related communications. Message and data rates may apply. To opt out of SMS messages, reply STOP to any message; for help, reply HELP. You may also contact us at hello [at] inversecollective.com or by mail at our address below.

Call Recording/Transcription. Calls are recorded and transcribed to allow the AI to learn about the person and improve conversations over time. Call transcripts and summaries may be viewed by the account that set up the senior (for example, a family member or caregiver); the senior's facility staff, if the facility has turned on transcript access; and ElderVoice support staff at Inverse Collective, as described in our Privacy Policy, and may be disclosed where the law requires it. We maintain consent logs and comply with applicable one‑party/two‑party consent laws.

7. Caregiver & Facility Responsibilities

Caregivers/facilities must:

  • Ensure accuracy of senior contact details and schedules;
  • Obtain and maintain appropriate consent from seniors or their legal representatives;
  • Use the Service in a manner consistent with applicable privacy, elder‑care, and telecommunications laws; and
  • Understand that call summaries and transcripts support, but do not replace, your own judgment about the senior's care.

8. Privacy

Our Privacy Policy explains how we collect, use, and protect personal data and is incorporated into these Terms. By using the Service, you agree to our data practices as described in the Privacy Policy, including call recording and the retention periods it describes.

9. Intellectual Property; License

We and our licensors own the Service and all related IP. Subject to these Terms, we grant you a limited, revocable, non‑transferable license to access and use the Service for your internal purposes (caregiving/facility operations). You will not reverse engineer, copy, or create derivative works of the Service.

Feedback. If you submit feedback or suggestions, we may use them without restriction or compensation to you.

10. Third‑Party Services

The Service integrates telephony, AI, and payment providers. Your use of those features may be subject to the third parties' terms and privacy policies. We are not responsible for third‑party services, and availability may change without notice.

11. De‑Identified and Aggregated Data

We may use de‑identified and/or aggregated data to operate, maintain, and improve the Service, develop new features, and for analytics and quality assurance. We will not attempt to re‑identify de‑identified data.

12. Service Changes; Availability; Service Level Target

We may modify, suspend, or discontinue features at any time. We strive for high availability and target 99.5% monthly uptime excluding scheduled maintenance, emergency maintenance, and third‑party outages. This is a non‑binding target and does not include service credits unless agreed in a separate written order form.

13. Disclaimers

THE SERVICE IS PROVIDED "AS IS" AND "AS AVAILABLE." TO THE MAXIMUM EXTENT PERMITTED BY LAW, WE DISCLAIM ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON‑INFRINGEMENT. WE DO NOT WARRANT THAT CALLS WILL ALWAYS CONNECT OR THAT TRANSCRIPTS ARE ERROR‑FREE.

14. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, INVERSE COLLECTIVE AND ITS AFFILIATES, OFFICERS, EMPLOYEES, AGENTS, AND PARTNERS SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, ARISING OUT OF OR RELATED TO YOUR USE OF THE SERVICE. OUR TOTAL LIABILITY FOR ALL CLAIMS RELATING TO THE SERVICE IN ANY 12‑MONTH PERIOD SHALL NOT EXCEED THE AMOUNTS YOU PAID TO US FOR THE SERVICE IN THAT PERIOD.

Some jurisdictions do not allow certain limitations; in those cases, the above limits apply to the fullest extent permitted.

15. Indemnification

You will defend, indemnify, and hold harmless Inverse Collective from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or related to: (a) your use of the Service; (b) your violation of these Terms; (c) your violation of law; or (d) any communications you initiate through the Service (including telemarketing/TCPA issues) and any failure to obtain necessary consents.

16. Suspension and Termination

We may suspend or terminate access for any violation of these Terms or where required by law. You may stop using the Service at any time. Upon termination, your right to use the Service ends, but sections that by their nature should survive (e.g., fees owed, IP, disclaimers, limitations, indemnities) will survive.

17. Governing Law; Dispute Resolution

Governing Law. These Terms are governed by the laws of the State of Texas, without regard to conflicts of laws principles.

Arbitration; Class‑Action Waiver; Venue. Any dispute, claim, or controversy arising out of or relating to the Service or these Terms will be resolved by binding arbitration administered by a recognized arbitration provider. You and Inverse Collective agree to waive any right to a jury trial and to proceed on an individual basis only; class actions and representative proceedings are not permitted. Judgment on the award may be entered in the state or federal courts located in Travis County, Texas, which shall have exclusive jurisdiction for any court proceedings.

18. Changes to These Terms

We may revise these Terms from time to time. If we make material changes, we will provide notice (e.g., via email or in‑product). Your continued use after changes become effective constitutes acceptance.

19. Contact

Inverse Collective LLC

5900 Balcones Drive, Suite 16274

Austin, TX 78731

Email: hello [at] eldervoice.com

Security & Privacy Practices

ElderVoice is committed to protecting your data with industry-standard security practices aligned with HIPAA guidelines.

Our Commitment

While ElderVoice is not a HIPAA-covered entity, we design our systems and processes following HIPAA security principles. We take the privacy and security of your information seriously and implement safeguards appropriate for sensitive personal data.

Enterprise Partners

For enterprise partners (such as care facilities) who require formal data protection agreements, we are prepared to negotiate Business Associate Agreements (BAAs) on a case-by-case basis. Please contact us at hello [at] eldervoice.com to discuss your specific requirements.

Security Safeguards We Follow

  • Access Controls: Role-based access ensuring only authorized personnel can view data.
  • Encryption: All data is encrypted in transit using TLS/SSL protocols.
  • Audit Logging: We maintain logs of data access for accountability.
  • Data Integrity: Mechanisms to protect data from unauthorized alteration or destruction.
  • Vendor Security: We carefully vet third-party services (Twilio, Deepgram, Amazon Web Services, etc.) for their security practices.

Questions?

If you have questions about our security practices or need documentation for compliance purposes, please reach out to hello [at] eldervoice.com.