FRANKLIN HEALTH AND REHABILITATION CENTER
720 ORCHARD AVENUE, Rocky Mount, VA 24151
Based on 2026 CMS Data
Official Government Ratings
Health Inspections
Frequency & severity of deficiencies
Staffing Levels
Nurse hours per resident per day
Quality Measures
Clinical outcomes & care quality
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Care Quality Indicators
Lower is better
Lower is better
Lower is better
Lower is better
How FRANKLIN HEALTH AND REHABILITATION CENTER Compares
FRANKLIN HEALTH AND REHABILITATION CENTER is a 120-bed for-profit nursing facility in Rocky Mount, Virginia. It holds an overall CMS rating of 4 out of 5 stars, above the Virginia average of 3.0 stars. Its strongest area is quality measures (5 stars), while staffing (1 star) is its weakest. Its rate of long-stay antipsychotic medication use (24.0%) is above the Virginia average of 14.2% — a measure worth asking the staff about. With 120 certified beds, it operates near capacity at roughly 92% occupied.
Among the 2 nursing facilities ElderVoice tracks in Rocky Mount, the local average is 3.0 stars.
By the numbers vs. Virginia average
- Long-stay antipsychotic medication use: 24.0% — worse than the Virginia average of 14.2% (69% higher).
- Falls with major injury: 4.8% — worse than the Virginia average of 3.7% (31% higher).
- High-risk pressure ulcers: 5.1% — worse than the Virginia average of 5.0%.
- Short-stay rehospitalization: 15.0% — better than the Virginia average of 22.6% (34% lower).
Comparisons use CMS Care Compare data (updated May 4, 2026) measured against Virginia averages across 289 facilities tracked by ElderVoice.
The Senior Community Around Rocky Mount
Rocky Mount sits in Franklin County, where adults 65 and older make up about 23.5% of the population — a higher share of seniors than Virginia as a whole (15.4% statewide). The area's median household income is lower than the state average, reflecting a more affordable area.
- Residents 65+
- 13,194 (23.5%)
- Median age
- 48.0 years
- Median household income
- $56,779
- Median home value
- $174,600
Demographics for Franklin County from the U.S. Census Bureau, American Community Survey (ACS) 5-year estimates. Provided as local context for families comparing care options near Rocky Mount.
Facility Details
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