FRANKLIN HEALTH AND REHABILITATION CENTER
720 ORCHARD AVENUE, Rocky Mount, VA 24151
Based on 2026 CMS Data
Official Government Ratings
Health Inspections
Frequency & severity of deficiencies
Staffing Levels
Nurse hours per resident per day
Quality Measures
Clinical outcomes & care quality
Resident Council Active
Active councils indicate resident empowerment and facility transparency.
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Care Quality Indicators
Lower is better
Lower is better
Lower is better
Lower is better
How FRANKLIN HEALTH AND REHABILITATION CENTER Compares
FRANKLIN HEALTH AND REHABILITATION CENTER is a 120-bed for-profit nursing facility in Rocky Mount, Virginia. It holds an overall CMS rating of 3 out of 5 stars, roughly in line with the Virginia average of 3.0 stars. Its strongest area is quality measures (5 stars), while staffing (1 star) is its weakest. Its rate of long-stay antipsychotic medication use (23.1%) is above the Virginia average of 14.2% — a measure worth asking the staff about. With 120 certified beds, it operates near capacity at roughly 96% occupied.
Among the 2 nursing facilities ElderVoice tracks in Rocky Mount, the local average is 3.0 stars.
By the numbers vs. Virginia average
- Long-stay antipsychotic medication use: 23.1% — worse than the Virginia average of 14.2% (62% higher).
- Falls with major injury: 3.9% — worse than the Virginia average of 3.7%.
- High-risk pressure ulcers: 5.1% — worse than the Virginia average of 4.7%.
- Short-stay rehospitalization: 11.6% — better than the Virginia average of 22.4% (48% lower).
Comparisons use CMS Care Compare data (updated September 9, 2026) measured against Virginia averages across 289 facilities tracked by ElderVoice.
Questions to Ask FRANKLIN HEALTH AND REHABILITATION CENTER
Use these facility-specific questions when calling admissions, touring the building, or comparing FRANKLIN HEALTH AND REHABILITATION CENTER with other nursing homes in Rocky Mount.
How is FRANKLIN HEALTH AND REHABILITATION CENTER addressing its staffing levels rating?
CMS currently rates this category 1 out of 5 stars, so ask what specific improvements are underway and when the next survey update is expected.
What is FRANKLIN HEALTH AND REHABILITATION CENTER doing to reduce long-stay antipsychotic medication use?
Long-stay antipsychotic medication use is 23.1% here versus 14.2% across Virginia. Lower is generally better for this CMS measure.
What practices help FRANKLIN HEALTH AND REHABILITATION CENTER keep short-stay rehospitalizations below the state average?
Short-stay rehospitalizations is 11.6% here versus 22.4% across Virginia. Lower is generally better for this CMS measure.
How does FRANKLIN HEALTH AND REHABILITATION CENTER maintain staffing when occupancy is high?
The facility reports roughly 96% occupancy across 120 certified beds, so ask how staffing is adjusted during full census periods.
How can a new family connect with existing councils at FRANKLIN HEALTH AND REHABILITATION CENTER?
Active resident or family councils can provide useful context about daily life, responsiveness, and recurring concerns.
What would the first 30 days look like for a new resident at FRANKLIN HEALTH AND REHABILITATION CENTER?
Ask who builds the care plan, how medication changes are communicated, how often families receive updates, and who to call after hours.
The Senior Community Around Rocky Mount
Rocky Mount sits in Franklin County, where adults 65 and older make up about 23.5% of the population — a higher share of seniors than Virginia as a whole (15.4% statewide). The area's median household income is lower than the state average, reflecting a more affordable area.
- Residents 65+
- 13,194 (23.5%)
- Median age
- 48.0 years
- Median household income
- $56,779
- Median home value
- $174,600
Demographics for Franklin County from the U.S. Census Bureau, American Community Survey (ACS) 5-year estimates. Provided as local context for families comparing care options near Rocky Mount.
Facility Details
Other Facilities in Rocky Mount
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