For-Profit Medicare Medicaid

FRANKLIN HEALTH AND REHABILITATION CENTER

720 ORCHARD AVENUE, Rocky Mount, VA 24151

4.0 CMS Rating
For profit - Limited Liability company
120 Certified Beds
71 Safety Score

Based on 2026 CMS Data

Official Government Ratings

Health Inspections

Frequency & severity of deficiencies


Staffing Levels

Nurse hours per resident per day


Quality Measures

Clinical outcomes & care quality

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Care Quality Indicators

Pressure Ulcers (High Risk) 5.06%

Lower is better

Antipsychotic Medication Use 24.03%

Lower is better

Falls with Major Injury 4.8%

Lower is better

Short-Stay Rehospitalized 14.98%

Lower is better

How FRANKLIN HEALTH AND REHABILITATION CENTER Compares

FRANKLIN HEALTH AND REHABILITATION CENTER is a 120-bed for-profit nursing facility in Rocky Mount, Virginia. It holds an overall CMS rating of 4 out of 5 stars, above the Virginia average of 3.0 stars. Its strongest area is quality measures (5 stars), while staffing (1 star) is its weakest. Its rate of long-stay antipsychotic medication use (24.0%) is above the Virginia average of 14.2% — a measure worth asking the staff about. With 120 certified beds, it operates near capacity at roughly 92% occupied.

Among the 2 nursing facilities ElderVoice tracks in Rocky Mount, the local average is 3.0 stars.

By the numbers vs. Virginia average

  • Long-stay antipsychotic medication use: 24.0% — worse than the Virginia average of 14.2% (69% higher).
  • Falls with major injury: 4.8% — worse than the Virginia average of 3.7% (31% higher).
  • High-risk pressure ulcers: 5.1% — worse than the Virginia average of 5.0%.
  • Short-stay rehospitalization: 15.0% — better than the Virginia average of 22.6% (34% lower).

Comparisons use CMS Care Compare data (updated May 4, 2026) measured against Virginia averages across 289 facilities tracked by ElderVoice.

The Senior Community Around Rocky Mount

Rocky Mount sits in Franklin County, where adults 65 and older make up about 23.5% of the population — a higher share of seniors than Virginia as a whole (15.4% statewide). The area's median household income is lower than the state average, reflecting a more affordable area.

Residents 65+
13,194 (23.5%)
Median age
48.0 years
Median household income
$56,779
Median home value
$174,600

Demographics for Franklin County from the U.S. Census Bureau, American Community Survey (ACS) 5-year estimates. Provided as local context for families comparing care options near Rocky Mount.

Facility Details

CMS Provider ID 495207
County Franklin
Total Beds 120
Occupied Beds 110
Occupancy Rate 92%
Ownership For profit - Limited Liability company

Other Facilities in Rocky Mount

Location

720 ORCHARD AVENUE, Rocky Mount, VA 24151

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Important Data Disclaimer

All facility information, ratings, and quality metrics displayed on this page are sourced from the Centers for Medicare & Medicaid Services (CMS) Provider Data Catalog. Data was last updated: May 4, 2026.

ElderVoice does not endorse, recommend, or guarantee any nursing home facility. The Safety Score is a proprietary calculation based on publicly available CMS data and is provided for informational purposes only. It should not be the sole factor in your care decisions.

We strongly recommend visiting facilities in person, speaking with staff and current residents' families, and verifying all information directly with the facility before making any decisions. For official Medicare ratings and complaint information, visit Medicare Care Compare.