For-Profit Medicare Medicaid

LAUREL BAY HEALTH & REHABILITATION CENTER

32 LAUREL AVENUE, Keansburg, NJ 07734

1.0 CMS Rating
For profit - Corporation
123 Certified Beds
59 Safety Score

Based on 2026 CMS Data

Official Government Ratings

Health Inspections

Frequency & severity of deficiencies


Staffing Levels

Nurse hours per resident per day


Quality Measures

Clinical outcomes & care quality

Resident Council Active

Active councils indicate resident empowerment and facility transparency.

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Care Quality Indicators

Pressure Ulcers (High Risk) 9.11%

Lower is better

Antipsychotic Medication Use 22.34%

Lower is better

Falls with Major Injury 2.33%

Lower is better

Short-Stay Rehospitalized 31.93%

Lower is better

How LAUREL BAY HEALTH & REHABILITATION CENTER Compares

LAUREL BAY HEALTH & REHABILITATION CENTER is a 123-bed for-profit nursing facility in Keansburg, New Jersey. It holds an overall CMS rating of 1 out of 5 stars, below the New Jersey average of 3.4 stars. Its strongest area is staffing (4 stars), while health inspections (1 star) is its weakest. Its rate of long-stay antipsychotic medication use (22.3%) is above the New Jersey average of 12.7% — a measure worth asking the staff about. With 123 certified beds, it has notable available capacity at roughly 69% occupied.

By the numbers vs. New Jersey average

  • Long-stay antipsychotic medication use: 22.3% — worse than the New Jersey average of 12.7% (76% higher).
  • Falls with major injury: 2.3% — about the same as the New Jersey average of 2.3%.
  • High-risk pressure ulcers: 9.1% — worse than the New Jersey average of 5.7% (59% higher).
  • Short-stay rehospitalization: 31.9% — worse than the New Jersey average of 25.2% (27% higher).

Comparisons use CMS Care Compare data (updated May 4, 2026) measured against New Jersey averages across 348 facilities tracked by ElderVoice.

The Senior Community Around Keansburg

Keansburg sits in Monmouth County, where adults 65 and older make up about 17.7% of the population — a share of seniors in line with New Jersey as a whole (16.2% statewide). The area's median household income is higher than the state average, reflecting a higher cost of living.

Residents 65+
109,761 (17.7%)
Median age
43.4 years
Median household income
$103,523
Median home value
$435,300

Demographics for Monmouth County from the U.S. Census Bureau, American Community Survey (ACS) 5-year estimates. Provided as local context for families comparing care options near Keansburg.

Facility Details

CMS Provider ID 315437
County Monmouth
Total Beds 123
Occupied Beds 85
Occupancy Rate 69%
Ownership For profit - Corporation

Location

32 LAUREL AVENUE, Keansburg, NJ 07734

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Important Data Disclaimer

All facility information, ratings, and quality metrics displayed on this page are sourced from the Centers for Medicare & Medicaid Services (CMS) Provider Data Catalog. Data was last updated: May 4, 2026.

ElderVoice does not endorse, recommend, or guarantee any nursing home facility. The Safety Score is a proprietary calculation based on publicly available CMS data and is provided for informational purposes only. It should not be the sole factor in your care decisions.

We strongly recommend visiting facilities in person, speaking with staff and current residents' families, and verifying all information directly with the facility before making any decisions. For official Medicare ratings and complaint information, visit Medicare Care Compare.